Audit example · August 2026
Bloomery Home: 106,000 followers and a site Google cannot see
A real audit of a real store, published with the owner's permission. This is what you get 48 hours after filling in the form.
Where it stands
The audience is there. The sales are there. Search cannot see the store.
Five things I found
- Neither price nor availability shows in search. Next to competitors where both are visible immediately, the store looks like a grey link with no reason to click it.
- Every page starts with a second and a half of blank screen. That is exactly the second in which someone arriving from Instagram decides whether to stay or close the tab.
- Google does not know what these pages are about. There are no descriptions under the links and no headings inside — search simply has nothing to work out what is being sold here.
- People search for specific things — "lemon dish", "doormat", "salt and pepper set" — and there are no dedicated pages for those queries. The demand arrives and has nowhere to land.
- The store name takes up the entire line in search results. No room is left for the product itself, and all 553 pages look identical in the results.
What it costs
In a day the store appears in search around 300 times and gets 9 visits out of that. All 9 come from people who already knew the name. Search brings in no new buyers at all.
So 106,000 followers are working and the second channel is switched off. The store pays for every new customer through ads — even though demand for its products already exists in search.
What to do first
Three things from the top of the list. They will deliver more than everything else combined:
- Write the short descriptions for categories and product pages — the ones visible under the link in Google. Done with templates, one evening.
- Give Google price and availability in a form it shows directly in the search results. One edit to the product page template.
- Remove the check that makes the page show a blank screen first. A quick change in the site protection settings.
Together: a few days of work. The remaining items (catalog structure against real demand, descriptions for 513 products) take longer, but they are second in line.
What I think about this store overall. The most expensive part is already done: the brand and the audience are built, and that is the part no budget can buy. The gaps are technical, and almost all of the ones in the top half of the list close within a few days. This is the rare situation where the effort-to-result ratio genuinely favours the owner.
What happens next
The same breakdown for your store: 48 hours, free. If you then do everything yourself and order nothing from me, that is a normal outcome — half the items really can be done in-house.
This is the short version — the part that matters to an owner. The full technical breakdown, with every finding, the search data, an 11-item priority table and the specific fixes, is published too — that one you can forward straight to a developer.