The "Start" tier · up to 4 launches a month
I build the store. You sell
Domain, theme, products, payments, receipts, CRM — in seven days. From you: a price list, photos, and answers the same day.
- $99 — one price
- 7 days from payment
- Every access is yours
My own work here is roughly one working day. It takes a week because the rest depends on your material.
Price
One figure for everyone, no "from" and no "up to". This is a permanent tier, not a promotion: there is no end date, no cap on how many early clients get it, and the price does not go up later.
Store launch
One store, one market, one language. Everything needed to take orders and money.
$99 — one-time
What you pay afterwards — not to me
- Platform subscription — monthly or annual
- The theme, if you chose a paid one — once
- Payment provider fees — on every order
- Domain — once a year
That money goes to the services directly, from your account. I do not take it and I do not resell it.
How many launches I take
Up to four a month. That is not a sales tactic but a real limit: while this is done by hand, I cannot do more without quality dropping.
When a month is full I say so plainly and name the nearest date. A queue is a normal answer; invented urgency is not.
What is included
The full list. None of it "depends on the package" — there is only one tier.
The store
- Domain and the setup that makes the site open at your address
- Your chosen theme published, with cosmetic adjustments to your brand
- Products loaded from your price list, up to 100 items
- Categories and filters to suit your catalog
Money and orders
- Card payments accepted
- Tax rules and order receipts
- CRM, so orders do not live in your inbox
- Carriers and shipping rates at checkout
The details everyone forgets
- Shipping, payment and returns pages
- Order and dispatch emails to the customer
- Analytics, configured and verified on a live order
- A launch checklist you can use to check everything yourself
What the seven days consist of
The schedule is printed here in full, because the schedule is what makes the deadline true — and at the same time explains why it is not shorter.
-
Day 1 — your material
- You send the price list as a file, photos as a folder, and your shipping and payment text
- I register the domain and open the accounts — in your email from the start, not mine
- You pick a theme from your platform's gallery
-
Days 2–3 — the frame
- I publish the theme and adjust colors, logo and homepage to your brand
- I set up categories and filters, and load the products
- This is where I need your answers to small questions — the same day
-
Days 4–5 — money and receipts
- I connect the payment provider, tax handling, CRM and shipping
- This is the slowest step, and it depends on you: payment providers require your documents and your signature. Nobody but the owner can do it
-
Days 6–7 — testing and handover
- I place a test order end to end: payment, receipt, email, shipping status
- I hand over the accesses and walk the launch checklist with you
Material ready straight away — we open sooner. That is the normal case, not the exception.
No answer for two days — the timer pauses and the date moves. I only control the part of the week that depends on me, and saying that in advance is more honest than moving the date quietly.
What I need from you
A short list — but the week does not work without it. These are conditions, not preferences.
Before we start
- A price list as a file — a spreadsheet or an export, any format
- Product photos as a folder
- Text about shipping, payment and returns — in your own words, I will tidy it
- Company details for the payment provider
While the work runs
- An answer the same working day
- Signing the payment provider's documents — by you personally
- The platform subscription is paid by you directly, through my link
What I do not promise
A reply within thirty minutes. Across three parallel launches I would not keep that up, and a broken promise is worse than one never made.
I promise an answer the same working day — and that is enough for the week to hold.
Why $99, and who pays me
The most common question about this figure is "where's the catch". The answer is short: part of the money is paid to me by the services, not by you.
Who pays
The platform, the host or the theme marketplace pays for a referred client — out of their money, not yours. I am connecting those partner programmes now, so the disclosure page shows the date for each one.
Your price does not change with the choice of service. You pay exactly what you would have paid going there yourself.
How exactly
A platform pays either once per client or a percentage of the subscription. A theme marketplace pays a percentage of the first purchase. Some services pay nothing and never will, and I recommend them anyway — the list starts with those.
Why it does not affect the choice
Because there is a checkable commitment rather than a promise: your second year is calculated below for each option. I take the one where that figure is lower for you — even when my own fee there is smaller.
You cannot pay me for a recommendation: no such price list exists.
What this costs you in the second year
The number everyone hides. The first year always looks cheap — what matters is what the store consumes afterwards, when I am no longer around. I will calculate it for your case on the request; here is a typical 100-product store.
-
Shopify
- Subscription — from $39 a month on the entry plan, less if paid annually
- Theme — $180 to $500 once; there are free ones too, and they are decent
- Hosting is not separate — it is inside the subscription
- Where Shopify Payments is available in your country, card fees are the platform's own. Where it is not, Shopify charges an extra percentage on top of your gateway's fee on every order — worth checking for your market before you commit
- The least work to keep running: updates, backups and security are not your problem
-
WooCommerce
- The platform is free; you pay for hosting. From roughly $10 a month for a store of this size, more if you want managed WordPress hosting
- Theme — $13 to $79 once, nothing in the second year
- Plus renewing theme support if you want it — separate
- The most freedom and the most of your own responsibility: updates and backups are your job or a separate service
Service prices checked on 5 September 2026. If one of these figures has changed and this page still has the old one, write to me and I will correct it.
Everything is handed to you
That is a list rather than a slogan — and the same list becomes the handover checklist on the last day of work.
What is yours from day one
- The domain is registered to you
- You are the owner-administrator of the platform account
- The theme licence is bought on your account
- Access to CRM, the payment provider and analytics — yours
- The whole catalog exportable as a file
What about my access
I stay a co-administrator exactly as long as you want me to, and I remove myself the same day you ask — with no "let's discuss it first".
I host nothing of my own in this arrangement. So "leaving me" does not mean "migrating".
A question worth asking anyone
Not just me — any contractor, before you pay: "Whose name will the domain be registered in, and who will own the platform account?"
The answer to that will tell you more about the working relationship than an entire services page.
The theme: where to look and how to choose
I do not keep a theme catalog of my own — that would be a retelling of someone else's storefront that goes stale in a week. Instead: links to the real galleries, and an order of operations that saves you a few evenings.
Shopify
$180 to $500 once, licence for life on one store. There are twenty-four free themes and they are perfectly workable for a first store.
I earn nothing on a Shopify theme: they have no theme affiliate programme at all.
WooCommerce
Around fifteen hundred themes, $13 to $79 once. A second storefront worth checking is TemplateMonster.
The ThemeForest link is an ordinary one: they effectively have no affiliate programme on themes.
The order that works
-
Filter by catalog size first
- This is the most useful filter and the one skipped most often
- A 40-product store in a theme designed for 500+ looks empty — an enormous menu with nothing in it
- Leave color until last: color is editable, layout is not
-
Look at the update date, not the sales count
- The main trap: 250,000 sales accumulated over ten years, and that counter stays flattering forever
- A living theme was updated days or weeks ago
- A theme with 40,000 sales last updated two years ago has been abandoned by its author
-
Open the demo on a phone
- That is where most of your buyers will come from
- Look at the product page and the catalog filters specifically — not the homepage
- Check how your own language's characters render: plenty of themes ship fonts with a narrow character set and substitute something random
-
Count what else you will have to buy
- Theme support is usually included for six months; renewal is separate
- Large all-purpose themes drag paid add-ons along behind them
- The extended licence is not the next step up but a cliff: on a popular theme the regular one costs $59 and the extended one almost three thousand. You need the regular one, but it is better to know about the second figure now
-
Remember the hidden cost of changing a theme
- Banners and homepage blocks usually have to be rebuilt after a design change
- On some platforms the mobile layout is configured separately from the desktop one
- So it is better to choose a theme once than to swap it "just to see how it looks"
-
Send me two or three links
- I will tell you how each behaves on your specific catalog and what it will be missing
- The licence is bought on your account — the theme stays yours, like everything else
What comes after launch
A separate decision you are free not to make. The store works without it.
Support
Answers to questions about the site and day-to-day operations within the working day, plus up to two hours of work a month. Hours do not roll over.
$99 — per month
No minimum term, cancel whenever. That is the proof that nothing is holding you.
What is not included
Larger work — migrating a catalog, new logic, individual integrations — is the "Setup and automation" rung, from $5,000. I name the figure before we start, not after.
What this is not
It is not a "part-time ecommerce lead". Support means I answer your questions. Running growth, where I make the decisions and answer for the numbers, is a different service and different money.
What is not here
This list matters as much as the one above. If you need something from it, "Start" is not your tier, and it is better to find that out now.
- A custom design from scratch
- Migrating an existing store
- A catalog over 100 products
- A second language and a second currency
- Non-standard order logic
- Company formation and cross-border tax
- Advertising and SEO
When you need a different tier. Migrating an existing store, a large or messy catalog, non-standard logic, your own design — that is "Setup and automation" from $5,000. I say so on the request, not after you pay.
Selling into a second market — another language, currencies, shipping zones — is separate, and also $99, because it is exactly the same amount of work a second time. Company formation abroad, cross-border tax and customs are not included: I will point you to who does that.
Questions
What people ask about this price
$99 for a store — is this a scam?
A reasonable question. Three reasons the figure is what it is. First: part of the money is paid to me by the services rather than by you — for a referred client, and the full list is published separately along with the date each programme was connected. Second: this is the top of a funnel leading to support at $99/mo, and I am not hiding that. Third, and most honest: I am not making money on this tier right now — it is a deliberate trade of my time for early case studies and for getting my hands in. There are no hidden extras: everything you pay afterwards is listed above and goes to the services directly.
Why a marketplace design rather than a custom one?
Because a custom design costs more than this entire tier and adds nothing to sales at the start. A ready-made theme at $60 that a hundred thousand stores have bought is better tested than any mockup drawn in a week. Once the store starts earning and hits the limits of the template, a custom design becomes a sensible expense. Not before.
You recommend a platform you earn a commission from. Why should I believe you?
Do not believe me — check. That is what the "what this costs you in the second year" block is for, with figures for each option, plus a separate page listing who pays me and who does not. Half of what I recommend daily brings me nothing. You cannot pay me for a recommendation: no such price list exists.
What if I want to leave you?
You will, and it will take one day. The domain is yours, the platform account is yours, the theme licence is on your account, the accesses are yours, the catalog exports to a file. I host nothing of my own, so there is nowhere to migrate to — you just remove me from the co-administrators, and I remove myself the same day if you ask. That is exactly why support has no minimum term.
Why seven days and not three?
My own work here is about one working day. The rest of the week is your material and your signatures: payment providers require the owner's documents, and nobody can do that for you. If your material is ready straight away, we open sooner. If there is no answer for two days, the timer pauses and the date moves — and I will say so immediately rather than quietly.
What if 100 products is not enough for me?
A hundred items is the boundary where different work begins: cleaning the price list, reconciling attributes, structuring categories against demand. That is "Setup and automation" from $5,000. If you have 120 products from a clean price list, I will load them within "Start" and add nothing. If you have 800 across three different spreadsheets, I will say so on the request.
Where to start
Launch request
Four fields, two minutes. I answer the same working day: whether I am taking it on, from what date, and whether you actually need a different tier — I say that before you pay, not after.
If you would rather not use a form, just write on Telegram: @ecomkit_bot. The most useful first message is the platform, how many products, and whether you have a price list as a file.