"Bloomery Home: 106,000 followers and a site Google cannot see"
A homeware store with a strong Instagram brand and almost no organic search presence. I am publishing the starting point with real data — before there is any result to show.
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Case studies
What this looks like in practice
Real projects with real numbers: what the situation was, what got done, and what changed as a result.
GoPuff: unit economics that shows exactly where the margin disappears
Consulting for e-commerce and fast delivery: rebuilt unit economics for 10+ clients, market analysis, positioning and pricing models.
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Leroy Merlin and Delhaize: dashboards decisions actually get made from
Centralized analytics for 6+ product teams, Adobe Analytics integration, and an internal marketplace for Leroy Merlin built from scratch in six months: −50% procurement delays.
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Wehkamp: how onboarding 500 suppliers stopped being manual work
Three AI products for a major Dutch retailer: automated supplier onboarding (−40% time) and dynamic pricing (−30% excess stock, +15% margin).
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