How much is left after a discount: calculate before, not after
Why calculating a discount off the markup turns a record-revenue peak into a loss. The right order: minimum viable price first, discount depth second.
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Topic
Analytics & unit economics
GA4 for your store: six events your data is worthless without
The minimum set of ecommerce events, how to check they are actually firing, and three reports worth checking every week.
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Store unit economics: the formula that shows whether you're actually making money
How to calculate the profit on a single order honestly — returns, fees, and processing cost included. And why stores grow their way into a loss.
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